Effective Strategies for Increasing Traffic to Your Blog

 Among the different activities that companies carry out, social networks are the essential ones. These have become a vital communication tool to raise brand’s awareness as well as cultivate relationships with followers and consumers. However, for creating an effective presence on social networks, opening an account and publishing posts is not enough. You would need to build the content marketing strategy to be successful.

Content Strategy

Content marketing refers to the creation of valuable content for attracting, engaging and creating a relation with the target audience. It is worth noting that providing content that is new as well as in with the expectation of users increases conversion and builds customer loyalty. LinkedIn is a popular platform where you could present your brand. With a LinkedIn marketing strategy, you could promote your brand’s corporate values, acquire new followers and increase the traffic on the website.

Steps for Creating Content Marketing Strategy

Having an effective strategy is a good idea and it takes time for the creation as well as planning. It is important to note that content creation requires creation as well as continuous innovation for feeding the virtual community that looks for new stimuli. Here are a few steps, you could follow for creating a LinkedIn content marketing Strategy 2022

·        Define the Target Audience

The first and key step is to outline the reader profile. You need to decide who do you wish to attract to your company page. For defining the target audience, it is crucial to think of the receiver not only as of the marketing subject but as the reader as well. In case the users find the content of value on social networks, they might prefer interacting with the brand by commenting, liking, or sharing content.

 

This could help use the tools for monitoring social groups in similar business sectors. You could also monitor the competitor’s behaviour towards the audience for understanding the user’s needs and meet them through the creation of original content.

 

·        Set the Objectives

The next step for creating a LinkedIn marketing strategy is establishing the goals you wish to achieve. Every objective, be it is a consideration, conversion, or notoriety, corresponds to particular content as well as messages that make the communication strategy effective. By creating ad hoc content for kinds of users you could capture the attention of new followers and strengthen the relationships with existing ones. So, ask yourself what you wish to achieve.

 

·        Define Metrics

For analysing the results achieved as well as improving the marketing strategy’s performance, it is crucial to define metrics. Some of the key metrics that you could consider for your LinkedIn content strategy are

ü  Metrics for Measuring Notoriety- To analyse the number of users reached in the given time like page views, impressions, followers, website visits, etc.

ü  Metrics for Measuring Engagement- Number of users involved in published content. The metrics to be considered include reaction, pages visited on the website, bounce rate, etc.

ü  Metrics for Measuring Conversion- For measuring how many users reached the funnel’s final stage i.e., the decision of buying a product or service. These could include requests for quotes, contact requests, or sales.

 

·        Outlining Editorial Strategy

The editorial strategy includes two activities i.e., editorial plan and editorial calendar. The plan includes objectives & definitions of sponsored and organic posts, roles & resources employed, and graphic mood. And, calendar refers to the list of content that needs to be published and publication’s frequency.

 

Once objectives are defined, it is easy to identify macro-topics for content as well as divide them and create a schedule for discussion in depth. This also makes it easy to decide the publication’s frequency and coverage of the topic.

 

·        Kind of Content

Content is the thing that attracts the users. Whether it is sponsored or organic content, the choice of kinds and its creation needs to be meticulous for LinkedIn content marketing Strategy 2022. Remember, creativity is the significant element to stand out. You could publish a company blog post, a video, a survey, host a live session where you could have a deeper discussion on a specific topic. No matter what you choose, capturing the user’s attention is crucial.

After defining the editorial plan, creating as well as publishing content, the next step is to measure results by analysing metrics. Insights like the number of followers, the engagement rate for each post, website traffic generated via LinkedIn posts could help you know if content strategy is effective. In case you lack a LinkedIn content idea, consider hiring a reputed online marketing agency like Dubai SEO Company. We have experienced & highly trained experts. We ensure we would deliver results within 120 days.