5 Google Ranking Factors you must consider

Today, every website relies on Google for a large quantity of traffic and leads. However, ranking on Google is not as easy as it was during the early days. Google has developed numerous indicators that judges which website ranks high and which ranks low. We know that there are more than 100 indicators, but that is not definite as Google is very secretive on its ranking algorithm. However, certain factors of the algorithm that are among the primary are revealed by Google. Ensuring that your website checks these factors would warrant your website ranks on Google. An SEO agency is well-equipped to handle these factors and ensure your website follows them. For local SEO, you can hire a local company for the job.

Here are the 5 Google ranking factors you must consider for your website.

Mobile Page Speed
You must have heard of this and Google has emphasized the importance of mobile page speed time and again. It has also introduced mobile-first indexing and said the mobile version of a website is important for ranking high. On this note and the growing usage of internet use via mobile, the mobile page speed is going to be a big ranking factor in the comparing years if it is not already. You must optimize the mobile version of your website for speed. Our best seo agency in dubai ensures your website is mobile-ready.

Security
In the year 2014, Google said it would use security as a ranking factor. In 2018, it started to issue warning for website that did not have an SSL certificate installed. It is a well-known fact that Google loves websites will HTTPS protocol. If your website is still running on HTTP, it is high time you migrate the website to HTTPS because it’s hurting your ranking.

Voice Search
With the launch of voice search technology such as Alexa, Google Assistant, and Siri, the number of people performing voice searches has tremendously increased. It is expected to go much higher in the coming years. Your website content should be optimized for voice search, which is another important factor in ranking and will become even bigger in the coming years. Voice search also plays an important role in local SEO.

Backlinks
This is probably the oldest ranking factor that Google uses and it’s still very relevant today. Backlink is the practice of building a large amount of website links on other reputed website. When a lot of other websites have your website link on their web pages, it indicates to Google that your website has high-quality content and is reputed. This boosts your ranking and domain authority. Guest posting with links leading back to your website is a good and a popular way of link building.

Social Signals
Another recent factor that Google uses is the social factor. Google identifies the popularity of your business page or your content on social media and decides the reputation of your website. Hence, be active on social media and post content that promote shares. This way you can come in good ways with Google.