Among the different activities that companies carry out, social networks are the essential ones. These have become a vital communication tool to raise brand’s awareness as well as cultivate relationships with followers and consumers. However, for creating an effective presence on social networks, opening an account and publishing posts is not enough. You would need to build the content marketing strategy to be successful. Content Strategy Content marketing refers to the creation of valuable content for attracting, engaging and creating a relation with the target audience. It is worth noting that providing content that is new as well as in with the expectation of users increases conversion and builds customer loyalty. LinkedIn is a popular platform where you could present your brand. With a LinkedIn marketing strategy, you could promote your brand’s corporate values, acquire new followers and increase the traffic on the website. Steps for Creating Content Marketing Strategy H