Hiring a social media manager to manage your brand’s social media presence is a costly mistake that can cost you $100,000 or more in lost productivity while they work.
How does it come to this? The problem lies in the unknown, lack of familiarity and hope you have when you start.
As a former CEO of a PR agency with a social media team, I offer three reasons to consider a hiring a social media agency:
Experience From Silicon Valley to the South. With the rapid growth in the social media scene, you must have an agency that is equipped to handle the plethora of companies operating on social media. Think all businesses should create their own websites, create a Facebook Page, or a YouTube Channel? In my opinion, no! With social media, you have to roll with the punches. Social media comes with perils, so hire someone with experience with managing your brand’s social media presence. No matter what you’re doing on social media, you can come to the agency for expertise, and that is an edge you cannot get by doing it yourself. Creating an online presence in the digital space is like being in a new business. Facebook, Instagram, Twitter, YouTube and the other social media platforms offer a wide variety of marketing tools to use, which you will need someone with a touch of experience to know how to effectively use all of these tools.
At a social media agency, you are able to tap into their resources and help tailor what you do to best serve your audience. Hiring an agency will be less costly than doing it yourself. Talent to match. We’ve all heard, “Talent doesn’t cost money.” Well, talent is, of course, a cost. If you don’t hire the best talent, you are going to be out of touch and inefficient. Hiring an agency to produce some content you know is better than what you created, which is never an inexpensive strategy, but you make a quick positive impression of your brand with less cost and less guesswork. These days there are many talented and accomplished social media people to choose from. Have a quick conversation with them and see what you think of their skills, their experience, and their willingness to go above and beyond what is required of them in order to make you a better client.
In addition to hiring a social media agency, check out these six other ways to save money when it comes to management of your brand’s social media presence:
Hold monthly social media monthly jam sessions. This is the perfect opportunity to have social media or community managers share their knowledge and expertise. A social media agency won’t just sit and share an industry market share study. They’ll offer ideas on how your business can adopt their strategies so you can create more compelling and valuable content. If you aren’t a customer, ask an expert in your industry what they recommend, then implement their suggestions. Keep a mailing list. Social media agencies are going to be reachable, so put them on blast. Get over their you-told-me, I-told-you-so attitude. A mailing list gives your social media account manager all the information they need so they can promote the brand on their behalf. Use a strategy that provides targeted messages and create a page where your social media campaign gets a definitive attention and follows.
Hire talent who is eager to hear what your goals are. Even with past successes, many business owners look for social media managers whose work is exactly what they want. Social media agencies know how to develop their own internal team that are focused on your goals. As soon as they hear your objective, they will establish a social media schedule to meet those objectives. Create a yearly budget for social media management. Each year, stick to a budget for all social media management. Think about it this way: You would never make a purchase without knowing all the pros and cons to your purchase. With social media management, you should also know all the pros and cons for your social media campaign, and create a budget and a goals for the year.
Regardless of what the money is spent on, the key to having a successful social media management is ensuring that you hire the right person for the job. With an agency, you will have the right people to achieve results and keep costs as low as possible.
How does it come to this? The problem lies in the unknown, lack of familiarity and hope you have when you start.
As a former CEO of a PR agency with a social media team, I offer three reasons to consider a hiring a social media agency:
Experience From Silicon Valley to the South. With the rapid growth in the social media scene, you must have an agency that is equipped to handle the plethora of companies operating on social media. Think all businesses should create their own websites, create a Facebook Page, or a YouTube Channel? In my opinion, no! With social media, you have to roll with the punches. Social media comes with perils, so hire someone with experience with managing your brand’s social media presence. No matter what you’re doing on social media, you can come to the agency for expertise, and that is an edge you cannot get by doing it yourself. Creating an online presence in the digital space is like being in a new business. Facebook, Instagram, Twitter, YouTube and the other social media platforms offer a wide variety of marketing tools to use, which you will need someone with a touch of experience to know how to effectively use all of these tools.
At a social media agency, you are able to tap into their resources and help tailor what you do to best serve your audience. Hiring an agency will be less costly than doing it yourself. Talent to match. We’ve all heard, “Talent doesn’t cost money.” Well, talent is, of course, a cost. If you don’t hire the best talent, you are going to be out of touch and inefficient. Hiring an agency to produce some content you know is better than what you created, which is never an inexpensive strategy, but you make a quick positive impression of your brand with less cost and less guesswork. These days there are many talented and accomplished social media people to choose from. Have a quick conversation with them and see what you think of their skills, their experience, and their willingness to go above and beyond what is required of them in order to make you a better client.
In addition to hiring a social media agency, check out these six other ways to save money when it comes to management of your brand’s social media presence:
Hold monthly social media monthly jam sessions. This is the perfect opportunity to have social media or community managers share their knowledge and expertise. A social media agency won’t just sit and share an industry market share study. They’ll offer ideas on how your business can adopt their strategies so you can create more compelling and valuable content. If you aren’t a customer, ask an expert in your industry what they recommend, then implement their suggestions. Keep a mailing list. Social media agencies are going to be reachable, so put them on blast. Get over their you-told-me, I-told-you-so attitude. A mailing list gives your social media account manager all the information they need so they can promote the brand on their behalf. Use a strategy that provides targeted messages and create a page where your social media campaign gets a definitive attention and follows.
Hire talent who is eager to hear what your goals are. Even with past successes, many business owners look for social media managers whose work is exactly what they want. Social media agencies know how to develop their own internal team that are focused on your goals. As soon as they hear your objective, they will establish a social media schedule to meet those objectives. Create a yearly budget for social media management. Each year, stick to a budget for all social media management. Think about it this way: You would never make a purchase without knowing all the pros and cons to your purchase. With social media management, you should also know all the pros and cons for your social media campaign, and create a budget and a goals for the year.
Regardless of what the money is spent on, the key to having a successful social media management is ensuring that you hire the right person for the job. With an agency, you will have the right people to achieve results and keep costs as low as possible.
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