PPC stands for the term known as pay-per-click. It is an internet marketing tactic that allows people to pay a certain fee for viewing ads online. Most digital marketing companies use this method for generating reliable leads and identifying customer segments. Lead generation is the process of convincing customers to take interest in products for ensuring more sales in the future. Hence, a person must know about the different ways by which PPC can be helpful in such a process. A successful digital marketer in Dubai needs to know the use of PPC for getting more customers. The Use of PPC in Improving Lead Quality Creation of Targeted Advertisements The pay-per-click or PPC method helps marketers to create ads that are aimed at a particular group of people. This is mainly because people need to pay a certain amount of money for viewing the ads. Hence, this helps in lead generation processes that provide information about reliable leads. This is explained below as follows:...